It’s a constant struggle to find the right words when communicating with target audiences. Every industry has unique jargon and terminology, and all too often the end-users aren't using the same vocabulary as the people creating the content! At Mad*Pow, Managing Director of Content Strategy, Marli Mesibov, designs strategies for communicating across a variety of ecosystems.
This will be a webinar where you choose what we dive into as Marli will be here to answer all the content and communications questions that have built up in your brain. So have your questions ready and come prepared for a discussion.
We'll touch on:
- using content to turn a site visitor into a customer
- how UX design and Content Strategy can work together to bring in even more customers
- how to develop content your customers will fall in love with to keep them coming back for more
- any other topic you want to learn about in our extended Q&A session....
About our speaker
Marli Mesibov is the Director of Content Strategy at the design and UX agency Mad*Pow. Her work spans strategy and experiences across websites, web applications, and mobile for enterprise companies and startups. She is the managing editor at UX Booth, and a frequent conference speaker. Marli can also be found on Twitter, where she shares thoughts on UX Design, content strategy, and Muppets. You can learn more about her and her work at http://marli.us